Articles – Francis Rozange

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The landing page

The landing page is a kind of giant advertisement after the preview given by your ad and it is extremely important because getting a click is only the first step: a conversion rate of 4% is indeed an excellent result and it means that more than 96% of the people...

Jail Bound Marketing: The ultimate weapon of war to seduce the consumer

Do not look for this term in your favorite marketing book, I invented it. "Prison bound" or "jail bound" in English means "destined to make prison". And that's exactly what you want to get from your clients, metaphorically speaking. The jail bound is therefore to...