Blog – Francis Rozange

Blog

SEO
Backlinks

Backlinks

First, a bit of vocabulary: the text that is displayed in a link is called "anchor text". Google quickly established itself on the internet thanks to a revolutionary idea: backlinks, that is to say the links pointing to your...

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SEO
Local SEO

Local SEO

Almost all Internet users are looking for local businesses. This is what explains the success of Google Business or Tripadvisor, for example. It's absolutely essential to be present there: Google Business links appear at the top of the page, before website results...

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SEO
On-Page SEO

On-Page SEO

On-page SEO brings together all the optimization techniques internal to your website, it may seem tedious and technical, but in reality most of these tasks can be automated. First and foremost, it's about making sure that the website gets referenced by search...

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SEO
SEO and Social Media

SEO and Social Media

Google has always said that there is no direct link between SEO and social networks, but indirect links are very real: by making your site known on social networks, you will only improve your SEO… Add Twitter, Facebook or other icons in the footers of all your...

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SEO
Introduction to SEO

Introduction to SEO

Introduction to SEOGoogle has come a long way since its launch in 1993. Now relying heavily on artificial intelligence, its algorithms use hundreds of different criteria to reference your website. Here are four of them: Trust Your site should have backlinks from...

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