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On-page SEO brings together all the optimization techniques internal to your website, it may seem tedious and technical, but in reality most of these tasks can be automated. First and foremost, it's about making sure that the website gets referenced by search...

Google analyticsAs for Chrome and Android, Google Analytics is slightly devilish: after an easy and quick installation on your website, you will have access in the Google console to multiple statistics relating to your site,...

Almost all Internet users are looking for local businesses. This is what explains the success of Google Business or Tripadvisor, for example. It's absolutely essential to be present there: Google Business links appear at the top of the page, before website results...

First, a bit of vocabulary: the text that is displayed in a link is called "anchor text". Google quickly established itself on the internet thanks to a revolutionary idea: backlinks, that is to say the links pointing to your site from an external website. Each link...

This is a very simple code that is integrated into your html code. It allows Google to better understand the content of your page and possibly highlight it in the results, typically at the top, which is of course very...