World Expo 2021

The Project

All the pages were already online, my work consisted in recommending SEO optimizations in French and Russian: Title of the page, descriptions, and keywords as tables in an Excel file.


The Results

For Russia, we created a Yandex account, the equivalent of Google, to work on their specific data. For French, we used Google. For each proposed keyword, we indicated the volume of monthly searches so that the copywriters would know which ones to work on first. Of course, we didn’t use machine translation and a native Russian on my team handled this task.