The Project

No less than 500 products had to be adapted to the French market, with the help of the huge Unilever database and the Omnichannel charter: a 90-page PDF document. An extremely meticulous work, not only to respect the charter of a multinational, but especially for the translation in French of the ingredients appearing on the product sheet. I was in charge of all the work: titles, keywords, description, list of ingredients and graphic design. The data was returned as an Excel file and the images in PNG format.


The Results

The Unilever team had no technical knowledge, so we had to do it ourselves. For example, there was no template for the images, we didn’t even have the font used for the graphic cartouche. Fortunately, the powerful functions of Photoshop allowed us to easily analyze the images provided as examples and reproduce them identically.